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Tamsen Webster: Built for Buy In -The Fundamentals of Message Design
About this event
Built for Buy In: The Fundamentals of Message Design
An in-person viewing option at Bamboo Royal Oak is available for this event.
Getting your ideal audience to see your message as right for them—quickly—is critical, especially when there’s so much competition for time, attention, and resources. But what do you do when all the reasons your message is “right” aren’t right for those you’re talking to? In this practical and energizing presentation, 25-year message strategist and speaker Tamsen Webster will show you how to get people invested (literally and figuratively!) in all you have to offer, starting with the easiest storytelling elements for your audience to identify with: the principles that provide common ground for even the most uncommon messages.
After this presentation, you'll be able to:
- Understand why challenging people's beliefs is the enemy of action, and what to do instead
- Clearly and quickly identify who is, and isn’t, an ideal fit for your message—and why—so you can focus your efforts where they’ll have the greatest effect
- Follow a framework for simplifying them to their most important, and irresistible, elements and building in buy-in from the beginning
About Tamsen Webster
Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. Most recently, Tamsen was named to the Thinkers50 Radar thinkers to watch class of 2022. She's also the author of Find Your Red Thread: Make Your Big Ideas Irresistible.
Videoconference information will be provided in an email once registration is complete.
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