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Cracking the Code on Speaker Websites: Learn what Meeting & Event Planners are looking For on Speaker Websites

Your website is your 24/7 sales tool, credibility builder, and booking machine. But too many speakers have websites that are holding them back instead of moving them forward. Whether you’re a seasoned pro or just starting out, this session will show you exactly what meeting planners and event organizers need to see on your site (and what’s turning them away).

As someone who has helped professional speakers multiply their income, raise their rates, and book dream stages, Kristin will walk you through:

• The Must-Have Elements of a Speaker Website – What instantly builds trust with decision-makers and makes you the obvious choice.
• The Most Common Mistakes (and Quick Fixes) – Simple changes that can make the difference between getting ignored and getting booked.
• How to Make Your Website Work for You – Strategies to turn site visitors into high-paying clients without relying on social media algorithms.

No fluff. No theory. Just real, actionable insights you can apply immediately to improve your online presence, attract more leads, and get paid what you’re worth. If you’re ready to stop leaving money on the table and start leveraging your website to grow your speaking business, this is a session you won’t want to miss.

About Kristin Adkins
Kristin Adkins is the Founder & Strategist behind Crash Design Co., a web design company specializing in websites for professional speakers that increase bookings. Kristin understands the critical role a speaker’s website plays in shaping perceptions of their expertise. With firsthand experience in speaker selection, she knows that an online presence is a powerful tool that can influence decision-makers long before a conversation begins. Having witnessed how a poorly designed website can overshadow even the most qualified speaker’s credibility, Kristin combines her background in hiring speakers with her expertise in web design to create high-converting websites tailored for professional speakers. Through her work, she ensures that every speaker’s digital presence reflects the true caliber of their skills, positioning them as the clear choice for event organizers.