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Alan Berg, CSP: Get Booked, Stay Booked - Winning Clients and Finding Your Niche

About this event


 

Register by March 7 to take advantage of early-bird pricing. Prices go up $10 on March 8.

In the first half of our session, Alan will present
 From Inquiry to Booking: Stop Getting Ghosted and Start Getting Gigs

Ever find yourself responding to an inquiry with enthusiasm, only to be met with… silence? Ghosting isn’t just a dating problem—it happens in business too, and professional speakers, consultants and trainers aren’t immune. But don’t worry! Alan, the author of Why Are They Ghosting Me?, will share proven strategies to stop chasing silence and start booking more gigs and clients. Don't let ghosting haunt your business any longer—learn how to turn inquiries into actual profits!

What you’ll learn:

  • The four biggest reasons potential clients ghost you—and what you can do about it
  • How to smoothly guide prospects from inquiries to booked speaking engagements and clients
  • The right follow-up timing and frequency to keep potential clients engaged without pushing them away
  • When to recognize it’s time to let go and move on from an unresponsive lead

After our break, Alan will return with To Niche, or Not to Niche?

When it comes to narrowing your niche, not many speakers can claim to own their niche the way Alan has. He’s spoken, consulted and done sales training on the business of weddings & events in 14 countries, authored 7 books on the topic and he’s drilled down on this niche, creating 7 or 8 potential revenue streams… and none of them is online learning. Alan will share how and when he decided to niche this narrow and what it’s done for his business. And this will surely lead to a lively discussion and Q&A about how you may be able to narrow your focus to expand your bottom line!


About Alan Berg, CSP
With over 25 years in sales, marketing, and sales management, Alan Berg knows how to help businesses grow and close more deals. He’s been named one of the “Top 100 Speakers To Watch in 2025” by Motivator Music on LinkedIn, alongside Tony Robbins, Gary Vee, and Dave Ramsey. Alan is also a Certified Speaking Professional™ and one of just 44 Global Speaking Fellows worldwide.

Alan’s sales journey is as diverse as it gets—he’s sold everything from advertising and cars (ranked among the top 50 Chrysler salespeople in the U.S.) to burglar alarms and even booked gigs for a rock and roll band. He’s also published two magazines and served as VP of Sales at The Knot, where he helped revolutionize wedding advertising. His broad experience gives him a unique perspective on sales strategies that work across industries.

He hosts the Wedding Business Solutions Podcast with over 265,000 downloads and consults with businesses around the world—from Ireland to Dubai, India to Australia, and the UK.

When he’s not helping businesses succeed, Alan’s blending his own whiskeys as an Executive Bourbon Steward.

Alan has presented in 14 countries, including five in Spanish and once in French (both self-taught). He’s written 12 books, including Shut Up and Sell More, Why Are They Ghosting Me?, Stop Selling and Help Them Buy, and his latest, From Browsing to Booking. Every year, he speaks to thousands of entrepreneurs and professionals through webinars, live events, and on-site sales training.

Date and Time

Saturday, March 14, 2026, 8:30 AM until 12:30 PM

Location

Washtenaw Community College Morris J. Lawrence Building
4800 E. Huron River Drive
Ann Arbor, MI  48105
USA
Videoconference information will be provided in an email once registration is complete.

Event Contact(s)

Amy Jones

Category

Chapter Seminars

Registration Info

Registration is required
Payment In Full In Advance Only

Number of People Who Will Attend

In-Person: Non-Member *
$75.00
Virtual Broadcast: Non-member *
$75.00
In-Person: Full-Time Student (ID required) *
$25.00
Virtual Broadcast: Full-Time Student (ID required) *
$25.00
* This can be your primary registrant type. Only one primary registrant type is allowed per registration.
Register Here

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(734)707-8985
info@nsamichigan.org

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